McDonald’s launches a minimalistic campaign

McDonald’s has just presented a minimalistic advertising campaign formed by the six more important products of their menu (Big Mac, Mac fries, McFish, Sundae, Cheeseburger and Nuggets), through illustrations with schematic icons.The campaign is a follow-up of the Unbranded campaign that McDonald’s made last year, where it can be closely seen pictures of some menu dishes without any brand.The TBWA/Paris agency was the responsible for the idea, describing it as a modern and unique campaign in McDonald’s’ image history. “It is exclusive, simple and universal, like its six more iconic products, and a funny and intriguing addition to the cities’ landscape”.To know more about the campaign, click {here; https://www.youtube.com/watch?v=OFu4cN7Df-8&feature=player_embedded}.